About StreamTV World
The TV/Media industry is an extremely fast-paced environment, with mergers, deals, and innovation changing the game on a daily basis. For the last few years, the StreamTV Show has focused mostly on the state of the market within North America, and this year, we are extending the community to reach our global audience.
StreamTV World will explore recent innovation and the latest challenges & threats faced by Smart TVs, Streaming Devices, MVPDs/vMVPDs, and Streaming Services across the entire global video ecosystem, including: Partnerships, Distribution, Aggregation, Advertising, Product, UX, Technology & Operations, and Engineering & Delivery.
TUESDAY, NOVEMBER 8
THE FUTURE OF SUBSCRIPTION TV IN A FREE-TO-VIEW WORLD
9:00AM-9:15AM: Fireside Chat with Liesel Kipp of Warner Bros. Discovery
9:15AM-10:00AM: Panel Discussion
It’s no secret that traditional Pay TV bundles have come under pressure in recent years, as programming costs have continued to rise and a number of the biggest hits have only been available via direct to consumer streaming services. However, what took many by surprise is the screeching halt in subscriber growth by leading services like Netflix. Such a sudden shift, has many wondering if this is exclusive to a few platforms, or a sign of an impending paradigm shift in the way people view content. Leading this shift, free-ad-supported-TV is on the rise and is predicted to represent 40% of the streaming population by 2025. How much of this growth is going to come at the expense of Pay TV and SVOD? How can FAST services, Pay TV bundles, and SVOD co-exist in a way that makes the most business sense for the market while providing consumers with the best experience? Finally, who is best positioned to provide that optimal experience to viewers?
TUESDAY, NOVEMBER 8
SUPER AGGREGATION & CONTENT DISCOVERY AS A NEW OPPORTUNITY FOR PAY TV
11:00AM-11:15AM: Keynote with Marija Masalskis of Omdia
11:15AM-12:00PM: Panel Discussion
Although competition in the market has its benefits from a content perspective, it brings with it its own burdens. It is not uncommon for many viewers to be subscribed to multiple different platforms, just to get the wider range of content they enjoy. Many viewers cite feeling
fatigued at the overwhelming number of platforms they have available to them, and a recent study suggested most users will limit themselves to the number of services they use, both FAST and subscription based alike. Although this has implications for streaming platforms, it may also present an opportunity for Pay-TV to redefine itself as the viewing ecosystem changes. Pay TV as super aggregator offers the opportunity for operators to offer a wide range of content on one platform. To make this a success, operators will need to ensure that their content is discoverable. What advanced discovery techniques can be utilized to set them apart from their competitors? What do operators need to consider to become super aggregators?
TUESDAY, NOVEMBER 8
MAXIMIZING ADDRESSABLE TV ADVERTISING REVENUE
1:00PM-1:15PM: Fireside Chat with Jayesh Rajdev of ITV
1:15PM-2:00PM: Panel Discussion
Simply put, Addressable TV Advertising refers to targeted advertising, i.e., a viewer seeing an ad directly relevant to them. Pay-TV/SVOD platforms can leverage demographic data for advertisers to use in their media planning. However, with the growth of FAST, how do advertisers collect viewer data to ensure they’re sending the right advertisements, to the right person, at the right time? This is further complicated by the growing CTV fragmentation – how can advertisers navigate this expanding ecosystem to not only ensure the right advertisement is being sent to the right person at the right time, but also now to the right device? How can advertisers work with streaming platforms to solve these challenges to ensure effective inventory utilization?
WEDNESDAY, NOVEMBER 9
OTT MONETIZATION 2.0: RETENTION, PRICING STRATEGIES & BEYOND
9:00AM-9:15AM: Fireside Chat with Seth Goren of Warner Bros. Discovery
9:15AM-9:30AM: Partner Keynote with Antonio Wanderley of Kantar
9:30AM-10:15AM: Panel Discussion
As the competitive landscape in streaming increases, this brings with it a higher rate of churn and the challenge of winning new users. A study by Deloitte highlighted that 80% of the streaming population in the US in 2021 experienced a churn rate of 35%, with no sight of it
slowing down. Therefore, keeping that number under control is essential to maintaining one step ahead of competitors. Content and price are cited as the most common reason for users looking elsewhere, and with the FAST ecosystem on the rise, this is only an added problem for subscription services. What is the best way to notice loss of interest and prevent churn? Could tiered pricing strategies help prevent viewers turning away? How can streaming platforms utilize data to segment their audience and maximize ad revenue? Last but not least, how much can leading streaming services realistically expect to gain by cracking down on password sharing? Will this trend lead to a loss in viewers or is it a gateway to additional subscriber revenues? Join us as we explore the different ways streaming platforms can maximise their revenues.
WEDNESDAY, NOVEMBER 9
LIVE STREAMING AT SCALE: CONQUERING NEXT GEN CHALLENGES
11:00AM-11:15AM: Keynote with Ali C. Begen of Özyeğin University
11:15AM-11:45AM: Fireside Chat with Serhad Doken of Adeia
Quality of experience is essential for streamed content. Whether a live sports game, event, or newscast, nothing will turn viewers away more than dropped feeds, constant rebuffering, and high latency. While the industry has come a long way in the past decade, modern viewer behaviors demand continued innovation to keep the experience seamless. How can services best adapt their architectures to support exponentially larger audiences while enabling things like interactivity and personalization? What should services consider when wanting to create a first-class viewing experience across an ever growing list of devices and platforms?